With unrestricted access to a sea of information, prospects research every decision—whether for a minor or major purchase.
To sway purchase decisions in your favor, it’s up to you to provide them with all the necessary information about your product.
That’s where data sheets can help tremendously.
A data sheet provides detailed information about a product or service, including its technical specifications, features, and benefits. This valuable insight helps consumers make informed purchasing decisions.
Whether you’re a B2B, B2B or SaaS company, datasheets can drive sales for your product, reduce support requests and build trust with your customers. You can use them as enablement resources for marketing, sales and customer service and other business processes.
Ready to create yours? In this guide, you’ll learn what datasheets are and how to make your own. Plus, you’ll get a glimpse at the datasheet templates available inside the Visme template gallery.
A datasheet is a printed or digital document that offers comprehensive insights into a product. This document, sometimes called a spec sheet, aids potential buyers in decision-making by providing technical specifications relevant to the product.
A datasheet is different from a product sell sheet. Their purpose is not to sell but to inform, so instead of sharing benefits, they concentrate on product attributes. What they have in common is that they’re both types of one-pagers, making them easy to brand and reuse indefinitely.
Data sheets serve as vital documents for sales and marketing efforts in any industry.
Datasheets are often available for download from the product websites, granting users easy access to helpful information. Digital datasheets are also embedded into product pages or linked via a button or hyperlink.
Every datasheet follows a format to inform and educate the prospect. But just as products differ from each other, so do spec sheets.
For prospects, it's key to understand the product in-depth before buying; It’s up to your datasheet to convey that clearly. The format below will help you build a data-sheet no matter what type of product you sell.
Add a header at the top of the sheet that includes your logo and contact details. Also, place the product's name or title in a large font so it’s easily noticeable.
Add an image, illustration or device mockup that either shows your product or relates to it directly.
Incorporating visuals in this area provides context for the datasheet. Alternatively, you can add the contact details at the bottom or in the document footer.
Your product sheet needs high-quality images to show your product in the best light. Use clear photos where most of the physical features are in view. If necessary, display products in different angles to visualize every specification.
Use conceptual imagery and screenshots to showcase your non-physical product for SaaS or service-based data sheets. Visme offers a variety of options, including:
This is the most crucial part of your data sheet, where you describe all your product’s attributes and technical specifications.
When the product’s attributes are varied, create categorical groups of attributes. Separate the subsections with subheadings. Use tables and icons to help visualize the information so it’s easy to read.
For example, this consumer product data sheet uses nine categorical subheadings to showcase the information.
The categories are separated like this:
The first is the overview, where the prospect gets the context of the data sheet. Then the categories progress, covering many aspects of the product, like operating conditions and interfaces. Finally, the last subheading is the ordering information.
Starting a data sheet from scratch is fine, but you’ll save lots of time and effort when you start with a template. Not only are they professionally designed and printer-ready, but they’re also formatted to help you craft a data sheet that is valuable to both your prospects and sales reps.
Choose one from this selection of data sheets and start creating yours.
This one-page spec sheet for a software product uses mainly text in bullet points to highlight specifications. The illustration on the top right is easy to change for another illustration or an image you choose.
The color theme with blue, celeste and pink is easily customizable using the color theme picker. If you’ve already set up your brand kit using the brand wizard, you can apply a brand color theme in a few clicks. Try a few different combinations until you find the perfect one.
This data sheet is similar to the previous one but with icons and a colored footer. Print these out to hand out at your next open house to give potential buyers all the information they need to close on their next investment. You can include essential info like the property history, a current property appraisal and inspection results.
Change the illustration to a photo of the property and set it inside a frame. This will add just the right visual richness to the one-page data sheet. Keep a similar color contrast as the template when changing to your brand colors or another combination.
Whether you're selling specialty or convenience products, this data sheet template is a critical resource for your sales team. Your sales reps will have just what the prospect needs to see after the initial contact and before they make a purchasing decision.
In this two-page product datasheet, each specification category includes a rounded button-style subheading. To create this type of button effect, open the text settings, add a background and round the corners. Once you make the first one, use the copy style function to turn any text into a similar subheading.
This template uses floating boxes to highlight a product overview and specs on the second page. These boxes help skim the information on the sheet quickly. The 3D illustrations make it attractive and a joy to read.
This slick two-page datasheet template has everything you need to highlight different types of specifications and service information about your logistics business. Give prospects accurate and to-the-point information about how your company shines above the rest.
Regarding visuals, on the first page, you have space for a high-quality image in the header, an illustration in the first section, a map in the third and an icon visualization at the bottom. The second page is a set of content blocks with one image each in a zig-zag pattern. This template perfectly combines visuals and text for an effective data sheet.
Data sheets aren’t just for products; they also work for events, like in this template. This datasheet with a creative layout uses bold icons and vertical-oriented subheadings. The footer and header share a similar gradient background, contrasting with the blue sections.
To stay consistent when using icons inside a data sheet or any project, select similar icon styles and don’t mix them. Make them all the same color and size. Digital data sheets can use animated icons to grab the prospect’s attention when they open the file.
Safety datasheets assist in assessing the risks associated with chemicals, enabling companies to implement risk management strategies and minimize potential hazards.
This safety data sheet template incorporates small icons with subheadings and highlights one section with a bright color. This color-blocking technique is ideal for drawing attention to an essential bit of information.
In the header, you have placeholders for your logo, website URL, a title and a visual that represents your topic. This animated illustration is from Visme’s signature animated illustration library. You won’t see these anywhere else, as they were designed exclusively for you to use with Visme.
This is another type of data sheet, with the most crucial section being a table displaying the results of a keyword research activity. For a marketing agency, this template can be used with every new client to share the keyword findings for their brand.
To take full advantage of this data collection sheet template, add a set of custom dynamic fields for the client, date and objective. Then, when you create a new version, you don’t have to worry about changing content and making it fit perfectly; just change the custom field.
To change the table content, use the integrated importing feature to fill it all in instantly instead of copying cell by cell. Alternatively, embed existing tables from Google Sheets right inside the canvas. Either way, you can customize the table using the settings tab and make it look however you want.
Use this template to help equipment technicians understand machinery specifications and vital operating information. Datasheets also facilitate the traceability of components and materials, which is crucial for quality assurance and recalls.
This template has three distinct sections with key specs: product specifications, performance data and installation and maintenance information.
The color-separated table highlights large amounts of data in a condensed, easy-to-skim format. The icons inside the circles visualize installation and maintenance specs. Product specifications are separated into two categories, making it easier to read.
Datasheets in food manufacturing are critical for quality control. These documents contain specifications for the ingredients and processes. This information helps maintain product quality and consistency, reducing batch-to-batch variations.
Highlight two types of information with different qualities using icons in other colored circles. In this template, the two bottom sections are for specifications and safety precautions, two specific types of details grouped into two categories.
Use the AI image generator to create a never-before-seen image to conceptualize the information on the data sheet. This is an excellent technique when the product is difficult to visualize or is broader than a small image could contain.
When it comes to crafting effective data sheets for your business, Visme offers a user-friendly platform that simplifies the process.
Whether you intend to distribute these datasheets in print or digital formats, here's a step-by-step guide to creating a compelling data sheet with Visme.
All you require is the need to describe your product to prospects and a Visme subscription. With a team or enterprise account, you can collaborate on creating the perfect data sheet and share it easily with prospects.
First, gather all the essential information and data related to your product. This includes technical specifications, performance metrics, high-quality visuals, and other relevant details that potential customers may find valuable.
Break down these product attributes into different categories. Collaborate with your team using the Visme whiteboard to gather all the specifications that need to be mentioned in the data sheet.
You can also use the whiteboard to visualize how the information will be separated or laid out. The whiteboard has an infinite canvas, so everyone on your team has space to add their input.
Log in to Visme if you haven’t already, and browse the datasheet template selection. Visme offers a wide range of professionally designed product sell sheet templates suitable for different industries.
These templates are customizable, allowing you to tailor them to your specific product or service. Select a template that aligns with your branding and the style you wish to convey.
If you’re regularly creating branded business content, consider setting up the brand kit in your Visme account. Open the Brand Wizard and, using only your company website URL, set up all the branding assets for your editor and generate a large selection of ready-to-use branded templates.
Once you've chosen a template, it's time to input the gathered data into the template's placeholders. Visme's intuitive drag-and-drop editor makes this process hassle-free. Add text, tables, and other content elements to ensure your data sheet is informative and visually appealing.
If using tables, you can connect them to live data or copy easily from an existing table in Google Sheets or Excel. Visme offers a selection of pre-filled tables to help you choose the perfect style and visual quality.
Use dynamic fields to create multiple data sheets for different models of the same product. Create custom dynamic fields for model specifications, size, weight and other product details.
Enhance the visual appeal of your data sheet by incorporating relevant, high-quality visuals. This could include product images, graphs, charts, or diagrams that help convey complex information in a more digestible format.
Visuals can significantly impact how potential customers perceive your data sheet. So choose wisely. Select from the millions of stock photos and videos inside the editor or upload brand images from your cloud storage or desktop. Touch up your image using the integrated image editor and AI touch-up tools like background remover and upscaler.
Create conceptual imagery using the Visme AI image generator or add relevant illustrations. Not all products can have a photograph, so remember that you have other options.
Before finalizing your data sheet design, take the time to proofread and review the content.
Ensure that all technical specifications and details are accurate and up-to-date. Pay attention to formatting, spelling, and grammar to maintain a professional presentation. Make any necessary adjustments to improve clarity and readability.
In a data sheet document, brevity is key. So, if you’re having trouble proofreading your information or condensing text, Visme AI writer is your best ally. Add the extended text version to the prompt and ask it to proofread, simplify, shorten or condense.
With your data sheet polished and ready, it's time to share and publish it. Visme offers various export options, including PDF and digital formats. You can share it via a hyperlink or generate a code that enables you to embed the digital data sheet on your product pages or website.
Ensure that your data sheet is easily accessible to potential customers on your website or through other marketing channels.
Add the data sheet to your sales playbook and collateral, making it easier for sales reps to share the right content at the right time. Track who opens the data sheet and when by sharing it as a live Visme link. Select whether to make it public or private and add a password entry if necessary.
Datasheet documents simplify decision-making and serve as a powerful means to communicate the value of your product to your audience.
By embracing the art of creating accurate and visually rich data sheets, you can position your business for success, ensuring that your customers have the information they need to confidently choose your offerings.
In this guide, you learned the steps and format to create a data sheet. Follow these steps and utilize Visme's versatile design tools to create data sheets that effectively inform and engage your prospects.
The best part? You can support your sales team by providing data sheets to help them close deals. Combine them with product sell sheets, explainer videos and other types of marketing and educational material to attract your target audience, collect leads and make more sales.
Use Visme as your trusted data sheet maker and create any business one-page document, including data sheets, business one pagers, product sell sheets, design briefs and more. Get an account for your team and harness the business value of collaborative and interactive content.
